Products related to Research:
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The Practice of Market Research
The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author’s depth of insight and experience of the real world of market research is evident throughout this book. The book offers: A well-rounded overview of market research Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics Valuable insight into the day-to-day tasks of a researcher Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation This book is an ideal companion to any student’s market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.
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Market and User Research Operations : Operationalize Customer Research for Scale and Impact
Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-quality customer insights by reducing the administrative toll on research departments, freeing up resource to deliver more value. With customers demanding more personalization of experiences, fully understanding the consumer and their experience of your brand or product has never been more important.This, in turn, is increasing the demand for more, higher quality customer insights, and as a result, research teams are under more pressure than ever.However, many companies don't yet fully understand how they can operationalize their research in order to scale consistent and robust research practices, enabling their teams to create more impactful research outcomes that deliver the much needed value to key stakeholders. This is a practical guide on what exactly research operations is and how it can benefit your research by streamlining your administration so the research team can focus on delivering more impactful insights with more frequency on time and to budget.This guide takes mid-career professionals through how you can reduce waste by increasing the capability of reusing past research and minimizing the potential for doing unnecessary research, how to plan your research to ensure the best outcome and how to choose the best tools for your research and business needs.It covers the incredibly practical, from considerations of GDPR, how to recruit participants and how to set up research projects so they run smoothly, as well as providing insight into how AI can be used as part of the research process, how to democratize research and how to adapt to changing needs and requirements.
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Market and User Research Operations : Operationalize Customer Research for Scale and Impact
Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-quality customer insights by reducing the administrative toll on research departments, freeing up resource to deliver more value. With customers demanding more personalization of experiences, fully understanding the consumer and their experience of your brand or product has never been more important.This, in turn, is increasing the demand for more, higher quality customer insights, and as a result, research teams are under more pressure than ever.However, many companies don't yet fully understand how they can operationalize their research in order to scale consistent and robust research practices, enabling their teams to create more impactful research outcomes that deliver the much needed value to key stakeholders. This is a practical guide on what exactly research operations is and how it can benefit your research by streamlining your administration so the research team can focus on delivering more impactful insights with more frequency on time and to budget.This guide takes mid-career professionals through how you can reduce waste by increasing the capability of reusing past research and minimizing the potential for doing unnecessary research, how to plan your research to ensure the best outcome and how to choose the best tools for your research and business needs.It covers the incredibly practical, from considerations of GDPR, how to recruit participants and how to set up research projects so they run smoothly, as well as providing insight into how AI can be used as part of the research process, how to democratize research and how to adapt to changing needs and requirements.
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Empirical Research in Banking and Corporate Finance
Empirical Research in Banking and Corporate Finance is the 21st volume of Advances in Financial Economics and deals with International Corporate Governance.Explored in detail are the role of corporate cultures, social responsibility, stock liquidity, securitization, leveraged buyouts and the cost of private debt.
Price: 83.99 £ | Shipping*: 0.00 £
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What exactly is market research?
Market research is the process of gathering, analyzing, and interpreting information about a market, target audience, or industry. It involves studying consumer behavior, preferences, and trends to help businesses make informed decisions about their products or services. Market research can include methods such as surveys, focus groups, interviews, and data analysis to provide valuable insights that can guide marketing strategies, product development, and overall business planning. Ultimately, market research helps businesses understand their customers better and stay competitive in the marketplace.
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What is the difference between market research and marketing research?
Market research is the process of gathering, analyzing, and interpreting information about a market, including its size, trends, and customer preferences. It focuses on understanding the overall market environment and the needs and wants of potential customers. On the other hand, marketing research is a broader term that encompasses market research but also includes the study of specific marketing strategies, such as advertising effectiveness, product development, and pricing. Marketing research goes beyond understanding the market environment to also include the evaluation of marketing tactics and their impact on consumer behavior.
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"Is the market research institute calling?"
I'm sorry, I cannot answer that question as I do not have access to your phone calls or personal information. If you are expecting a call from a market research institute, it's best to check your phone for any missed calls or voicemails. If you have any concerns about the call, you can also look up the phone number online to see if it is associated with a legitimate market research institute.
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What is the difference between primary research, secondary research, and market exploration?
Primary research involves collecting data directly from the source, such as through surveys, interviews, or observations. This type of research is conducted by the researcher and is tailored to the specific needs of the study. Secondary research, on the other hand, involves analyzing existing data and information that has already been collected by others, such as academic journals, government reports, or industry publications. Market exploration is a broader term that encompasses both primary and secondary research methods and involves investigating the market to gather information about consumers, competitors, and industry trends in order to make informed business decisions.
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Islamic Finance and Sustainability : A Research Companion
This book provides a comprehensive overview of Islamic finance and economics, and how Islamic financial instruments may facilitate environmentally sustainable initiatives. The book surveys the recent developments to design a Shariah-based financial and banking system that is sustainable, efficient, and stable.Contributors focus on green products and financial tools, and how they bolster environmental efforts.Discussions are grouped under themes such as the principles of green finance, financing schemes and impact assessments, as well as country-studies in developing and emerging markets.Together, the book explores the expansion of the global Islamic economy and how Islamic social finance can address the deficiency in green finance inside Islamic nations.Particular attention is paid to the financial instrument of green sukuk, a Sharia-compliant bond that supports projects that protect biodiversity and mitigates the impacts of climate change. It is a comprehensive volume on green finance and Islam that will interest policymakers, researchers and academics of Islamic economics, sustainable finance, and the green economy.
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The Practice of Market Research : An Introduction
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Market Research in Practice : An Introduction to Gaining Greater Market Insight
Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings.Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results.Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality.This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors.Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey.Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
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First Class Research : A guide to your research project or dissertation in accounting and finance
This book is specifically written to help undergraduate and master's students to write their research projects in accounting or finance. I have been conducting my own research, supervising and marking student dissertations for more than 25 years. In this guide, I will pass on what I have learned about how to maximise your mark and produce a document of which you can be proud. The book:Covers all aspects of writing a project, from finding initial ideas to drafting and polishing the final report,Focuses specifically on the needs of students in accounting and finance,Is loaded with top tips on how to make quick progress and avoid common pitfalls,Contains takeaway messages summarising each chapter,Explains where to find the literature and how to draft a literature review,Discusses common research methods and the differences between them,Shows how to structure your dissertation document and how to enhance your writing,Includes access to YouTube videos that map directly onto the key topics covered,Identifies URLs with free resources for data, literature and software
Price: 17.95 £ | Shipping*: 3.99 £
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What concepts are there in market research?
Market research involves various concepts such as understanding consumer behavior, identifying market trends, analyzing competition, and evaluating the effectiveness of marketing strategies. It also includes concepts like segmentation, targeting, and positioning to effectively reach and engage with specific consumer groups. Additionally, concepts like data analysis, survey design, and qualitative research methods are important in gathering and interpreting information about the market. Overall, market research encompasses a wide range of concepts that help businesses make informed decisions and develop successful marketing strategies.
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What information do market research studies reveal?
Market research studies reveal a wide range of information about consumer behavior, preferences, and trends. This can include data on demographics, purchasing habits, brand awareness, and customer satisfaction. Market research also provides insights into market size, competition, and potential opportunities for new products or services. Overall, market research studies help businesses make informed decisions about their marketing strategies, product development, and overall business operations.
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What is the difference between market research and market exploration?
Market research involves collecting and analyzing data about a specific market, including customer preferences, buying habits, and competitor analysis. It is a more structured and focused approach to gathering information to make informed business decisions. On the other hand, market exploration is a broader and more open-ended process of discovering new opportunities, trends, and potential markets. It involves more creativity and innovation in identifying new possibilities for business growth. In summary, market research is about gathering specific data to answer defined questions, while market exploration is about exploring new ideas and opportunities in a less structured manner.
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What is the difference between market analysis and market research?
Market analysis involves examining market trends, customer behavior, and competitor activity to understand the overall market landscape and make strategic decisions. Market research, on the other hand, is a more focused approach that involves gathering specific data and insights on customer preferences, buying habits, and product demand. While market analysis provides a broader view of the market, market research delves deeper into specific aspects to inform tactical decisions. Both are essential for businesses to stay competitive and meet customer needs effectively.
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